This time I received a script and conceived a storyboard, sketching out my ideas on paper and providing this to the client.
This is my preferred method, since I find drawing out the scenes to be the best way to get the best ideas:
Obviously several rounds of revision later, with the added assistance of a designer to provide web assets and other graphic elements, the project was a success. I received this note:
We shared the video with the Commerce Bank team, and it went REALLY well... they were thrilled with how the story was told and the overall feel and approach. Congrats and thank you!