For this project I did the 3D animation inside Cinema 4D and finished the project in After Effects.
I suggested to the client we take a shoe, spin it around and show the different parts. A designer helped with the patterns and typography.
I created a storyboard showing the movements and places for text call outs:
![](https://cdn.myportfolio.com/2173d2b4191b6e730abf994416a2cab1/019c4d23-0ca7-4b45-86f6-f90ab6836698_rw_1920.png?h=60cf1e3b438886cfad0e4282787cd2d9)
To avoid showing any particular brand, I suggested using the Sketch and Toon look inside Cinema 4D.